
Value proposition
Restonic is a leading integrated manufacturer of a wide range of innovative sleep products under the Restonic, iDream and Green Coil Brands, as well as retail house brands for the major South African and Namibian furniture and bedding retailers. Our products enable well-being and success through the power of sleep.
The sleep sector has proven to be stable over time and has shown exceptional resilience during economic cycles. This is largely due to the fact that a bed is an essential household item and is usually the first piece of furniture a person buys when moving out of home. In addition, approximately 30% of South Africa’s population is aged between 18 and 34, which supports demand for this important first purchase.
Restonic was established in 1938 and we bring the value of a well-established and respected brand to the market, which creates consumer demand and supports sales through the retailer network.
Our established and integrated value chain gives us a unique competitive advantage. We manufacture the foam, springs and fabrics used in mattresses and, utilising the latest mattress manufacturing technology, we have the unique capability to scale up rapidly in order to produce bespoke products that have been designed and developed according to customer specifications and price points. Our world-class technology provides for continuous product innovation, with the recently launched new iDream range being an example.
In addition, our national manufacturing footprint makes it possible to service all of our customers reliably and cost-effectively.
As there is concerted market pressure for retailers to offer products with a higher percentage of recycled material, we continue to innovate in this area. We have, for instance, recently developed a recycled denim yarn, which has been very well received by our customers.
At Restonic, we aspire to be recognised as the most inspiring and loved sleep brand in Africa.